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Travel Providers Increasing Revenue through Staycations

Travel Providers Increasing Revenue through Staycations

The word “staycation” has been mentioned frequently since the economy took a downturn.  Staycation simply means to spend a vacation that’s close to home.  I see two major benefits in booking a staycation.  One, I don’t have to worry about flights so it’s cheaper.  Two, it’s a perfect time for me to explore my surrounding cities.  Just for numbers sake, I researched to see if anyone is even searching for this term.  Well, according to Google, there were 27,000 people who were looking for staycations last month.  I thought that wasn’t bad at all.

Here are some tips on how to market staycation packages to increase your revenue.

Travel providers can easily sell staycations through Rezopia.

  1.  Website – add a staycation special for the local residents on your marketing site.  Be sure to include images, videos and any other useful information to entice them in taking a break without spending a fortune.
  2. Advertising on Google – you can create a separate campaign targeting people around your area.  Design an attractive ad and watch the traffic increase!
  3. Facebook Page – don’t forget to announce your Staycation Special on your business page.  You can design a custom page with links to your site so that you can land them straight to your package or deal page.  How about those local friends?  Post the deal on your personal wall too!
  4. Word of Mouth – tell your friends, family and people in the neighborhood about the idea of Staycation and how this might just be the vacation alternative they are looking for.  Give them your business card or flyer, if you have one.
  5. Local Partnerships – look for potential local businesses that might be willing to partner with you on a deal.  For example, why not speak to the local nail salon and offer a staycation for a girls’ night out?  The ideas are endless.

With Rezopia’s travel software, it is easy to package your hotel room with show tickets, restaurant bookings, transfers etc and offer promotions such as “Weekend gateway”, “Hot Winter Escapes” or “Valentine Day Package”. These are just some of the items that you might want to add to your Staycation Specials.  Manage your pricing and apply conditions such as blackout dates, discounted rates and more.

Need a demo of our travel software?  Request one now!

2 responses to “Travel Providers Increasing Revenue through Staycations

  1. KP March 21, 2012 at 2:07 am

    Good one. Didn’t know about “staycations”. But, getaways and staycations are same? Or different?

  2. Melvie G April 2, 2012 at 10:53 pm

    Hi KP,
    Staycations are usually more on the “local” side. Getaways can be near or far. For example, if I live in San Francisco, I can just stay within San Francisco for my staycation as there are a lot to see in the area already 🙂

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