Adapting to Changes in Travel Technology
August 2, 2011
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Have you read the book “Who Moved My Cheese?” by Spencer Johnson? It tells an amazing fable that mirrors how each of us reacts to change. There are some that are stuck in the “maze”, doing the same things over and over again, yet expecting different results. Then, there are some of us that accept change as a new opportunity and are enjoying every bit of it – with our newfound “cheese”.
To give you an overview, here are some of the quotes from the book:
- Change Happens. They Keep Moving The Cheese
- Anticipate Change. Get Ready For The Cheese To Move
- Monitor Change. Smell the Cheese Often So You Know When It Is Getting Old
- Adapt To Change Quickly. The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese
- Change. Move With The Cheese
- Enjoy Change. Savor The Adventure And Enjoy The Taste Of New Cheese
So what does this have to do with travel? Remember those days when had to meet a travel agent at an office so we could book our vacation trips? What’s more is we had to wait for the tickets and vouchers to get printed or mailed to our homes. Sigh….those were the days.
The Travel Technology Cheese Keeps Moving
The travel market has gone through some significant shifts over the past few years. The Internet has given rise to large Online Travel Agencies such as Priceline and Expedia. Companies like Google and Kayak have made it easy for Travel Suppliers to go direct to consumers. This has challenged the traditional travel intermediaries’ model of doing business. The smarter ones have monitored these changes, adapted themselves and been successful by focusing on specific destinations or specializations (adventure travel, sports travel, weddings, luxury). It’s no longer about simply competing on price for selling air, car and hotel to the famous beach destination down south.
At Rezopia our goal has been to assist travel providers stay abreast of technology while the “cheese moves”. Many of our customers have evolved their business model from a traditional travel intermediary to destination specialists and are using Rezopia to offer dynamic packages and pre-packaged vacations to these destinations.
We understand that the “cheese” keeps moving – and it’s pretty fast too! Rezopia’s cloud based end to end travel reservation platform does not take years to deploy. After signing up, you can be on your way within a few weeks! You can access your Rezopia system virtually from anywhere that there’s an Internet connection. There’s absolutely no hardware to maintain and purchase. At Rezopia we anticipate the “changes” in travel technology. Yesterday it was the Internet, today it is social media and tomorrow it will be mobile. Rezopia moves along with the travel technology “cheese”, offering you updates on a regular basis. You no longer have to worry about technology, but rather focus on sales and marketing of your products.
Want a taste of the new “cheese”? Sign up for a free trial or browse through Rezopia’s powerful features by visiting www.rezopia.com.